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A solid brand is probably one of the most powerful tools you have in your arsenal. Think about some of the greats: CocaCola, Apple, IBM, Facebook, just to name a few. When you see their brand you are reminded of far more than just the products they deliver. A good brand can become a mile marker for the best and worst memories of life.
Good design is much more than a pricey work of art; it is the first impression your customers will have of you and quite possibly the last chance you will get to win their business. A designer should consider who you are as a company, who your target market is, how you want to be viewed as an organization, what your messaging is, how you are perceived by your competitors, and obviously your budget of all things.
One thing all of the experts can agree on is that the internet has changed the way we do business. In the tech driven society we now live in, having a solid website is a non-negotiable.
Your website never sleeps, is always at work, greets every customer with a smile, and is the only employee you have that can read your mind. In some cases this will truly be the determining factor in your consumers choice.
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